In a push to re-position this beautiful out-island in the Bahamas known for it's world class bone fishing as a Couples retreat for soft adventures and island getaways, Aten Advertising created the new tagline: "Your Key to Happiness"

The campaign would then launch with specific print and web iterations which would extend the tagline (Your Key To Happiness) with messaging specific to each target market. This communication targets couples with the headline "Your Key to Escape".