To attract meeting planners looking for the excitement of Fort Lauderdale, yet also the events experience of Hilton Hotels, the Fort Lauderdale cluster of participating Hiltons has joined forces to incentivize planners to book short term meetings. Aten Advertising was tapped to spearhead the design and roll-out of this marketing push, which delivers on the simple strategy of combining the iconic beauty of Greater Fort Lauderdale, with the powerful rebate of 5% back plus a host of concession offers, to boost short term bookings for 1Q & 2Q 2017.